Again in Riga, Latvia, 4th YCE Club event, ‘Interactive and Digital Stars of Tomorrow’ took place on the 3rd of March as a follow-up event of International Young Interactive Entrepreneur Award (IYIE) 2010. (See also our blogpost about previous YCE club event in Latvia Martin Elbourne and Nigel Templeman in Riga, Latvia, 10 Feb 2011)
Craig Patton, the Managing Director, Business Development at R/GA was invited as a guest speaker to share his entrepreneurial experience and ideas, how to succeed in the future of digital and interactive sector. Ernests Štāls, the finalist of IYIE 2010 Award also shared his learning points he acquired during the UK interactive industry tour. In fact, Ernests was very impressed by the work and ideas of Craig Patton during this tour which leaded him to invite Craig for this event.
To view pictures, click HERE.
Who is Craig Patton?
A seasoned executive with more than 15+ years in digital media and emerging technologies arena, Craig has been at the forefront of interactive communications in the mobile, internet and interactive television markets.
Currently working with R/GA – Interpublic Group’s multi-award winning Agency for the Digital Age – to grow their business internationally, he brings his experience of pioneering the use of interactive channels to drive the emergence of a innovative, more personal and relevant marketinging solutions for clients like Nike, Nokia, Aston Martin, O2 Avaya, Johnson & Johnson, PepsiCo, amongst others.
Previous roles have included time spent with a number of Omnicom’s digital agencies (agency.com, oyster, i-traffic, Organic, Agency Republic, and ipsh! amongst those); Neven Vision – a mobile biometric/facial recognition technology provider (acquired by Google); and Flytxt – a mobile marketing and technology provider (restructured, a portion of which was sold to Buongiorno).
He got his start in the internet and mobile industry as the business development director for Clarity IBD which was acquired by Proxicom in 2000 (subsequently acquired by Dimension Data a year later).
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